# Sparkling Creatine -- Carousel Ad Briefs

Product: Sparkling Creatine (Sparkling Berry Lemonade)
Format: Meta Ads (Carousel, 5 slides each)
Date: March 19, 2026
Color palette: Pink #E8387A, Berry #C4336A, Deep #7A1040, Cream #FDF6F0
Slide format: 1080x1080 per card

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## Carousel 1: "Why 3 Ingredients" (TOF)

**Funnel stage:** Top of Funnel
**Awareness:** Problem Aware to Solution Aware
**Angle:** Invisible Stack / Authority
**Target personas:** Gym Regular, Health-Conscious Man, Fitness-Committed
**Primary text (ad copy above carousel):** Most creatine gives you one ingredient doing one job. We put three in a sparkling berry lemonade and let the clinical data speak for itself.

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### Slide 1: Hook (Agitation)

**Headline:** "Your creatine is doing the bare minimum"
**Supporting text:** One ingredient. One benefit. No synergy. Sound familiar?
**Visual direction:** Bold text-on-Cream layout. The words "bare minimum" in large Deep (#7A1040) type. A single, lonely creatine molecule icon (or a plain white powder scoop) sits small and underwhelming in the centre. Stark, minimal. The emptiness IS the point.
**Image reference:** None needed -- typographic/illustrative. Designer creates from scratch.

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### Slide 2: The Problem with Single-Ingredient Creatine

**Headline:** "Monohydrate alone misses the full picture"
**Supporting text:** Creatine fuels ATP. But muscle repair, blood flow, and lean mass need more than one input.
**Visual direction:** A simple diagram showing creatine monohydrate with a single arrow pointing to "muscle contraction." Two other arrows (blood flow, protein synthesis) are greyed out / dashed, labelled with question marks. Clean infographic style on Cream background. The visual makes the limitation obvious without bashing competitors.
**Image reference:** Adapt layout from PDP slide `06-comparison.jpg` (comparison visual structure).

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### Slide 3: The Triple Combo

**Headline:** "Creatine HCL + Beetroot + L-Carnitine"
**Supporting text:** Three ingredients. Three mechanisms. One drink.
**Visual direction:** Three ingredient circles arranged in a triangle or horizontal row, each in a distinct shade from the palette (Pink, Berry, Deep). Each circle contains the ingredient name and its function: Creatine HCL = "Strength + cognition," Beetroot = "Blood flow + endurance," L-Carnitine = "Lean mass + fat transport." Connecting lines between them suggest synergy. Product can sits below the trio.
**Image reference:** PDP slide `04-ingredients.jpg` (adapt ingredient visual) + `creatine-glutone-hero-ai-01-1080x1080.jpg` (product anchor).

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### Slide 4: Clinical Proof

**Headline:** "The numbers behind the formula"
**Supporting text:** mTOR activation (p=0.017) from the Creatine + L-Carnitine combination. 16 clinical trials. Women show 2.5x greater cognitive response.
**Visual direction:** Data card layout -- three stat lockups stacked vertically on Cream background. Each stat in large Pink/Berry numbers with a one-line explainer in Deep text. Clean, editorial, credible. No stock imagery -- the data IS the visual. Small SETU logo bottom-right.
**Image reference:** PDP slide `05-stats.jpg` (adapt the stat card design language) + PDP slide `12-science-mechanism.jpg` (borrow the science visual style).

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### Slide 5: CTA with Price Anchor

**Headline:** "INR 40/day. Pop, sip, done."
**Supporting text:** Sparkling Berry Lemonade. 2g Creatine HCL. No loading phase. No bloat.
**Visual direction:** Hero product shot -- the can at a slight angle, condensation visible, fizz energy. Price callout badge: "INR 40/day" in a Pink pill-shape on Cream. CTA button prominent. Clean, appetising, conversion-focused. Everything says "just try it."
**Image reference:** `creatine-sparkling-berry-lemonade-hero-ai-01-1080x1080.jpg` (hero product shot, add price badge overlay).

---

## Carousel 2: "Creatine Myths vs Facts" (MOF)

**Funnel stage:** Middle of Funnel
**Awareness:** Solution Aware
**Angle:** Contrarian / Authority
**Target personas:** Wellness-Curious, Tone Seeker, Juggling Mom
**Primary text (ad copy above carousel):** Creatine has a reputation problem. Here are five things women should know -- backed by clinical data, not gym lore.

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### Slide 1: Hook

**Headline:** "5 things women should know about creatine"
**Supporting text:** Everything you were told about creatine was from someone selling protein powder.
**Visual direction:** Clean, editorial cover-page style. Large "5" in Pink (#E8387A) as the dominant visual. The headline text in Deep (#7A1040) below. Cream background. A small product can in the corner grounds it as a SETU ad without dominating. The slide should feel like the opening of a trusted article, not a sales pitch.
**Image reference:** `creatine-sparkling-berry-lemonade-hero-ai-01-1080x1080.jpg` (small, in corner -- this slide is text-led).

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### Slide 2: Myth 1 -- "Creatine makes you bulky"

**Headline:** Myth: "Creatine makes you bulky"
**Supporting text:** Fact: Creatine supports lean muscle tone and recovery. Getting bulky requires years of heavy progressive overload and caloric surplus. Creatine alone does not cause it.
**Visual direction:** Two-panel layout. Top panel (myth): greyed out, with the myth text crossed through with a single clean line. Bottom panel (fact): full colour on Cream, with the fact text and a simple icon of a toned figure (not bodybuilder). The contrast between greyed myth and colourful fact creates the visual argument.
**Image reference:** None needed -- typographic/illustrative layout. Designer creates.

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### Slide 3: Myth 2 -- "Creatine is only for gym bros"

**Headline:** Myth: "Only for gym bros"
**Supporting text:** Fact: 16 clinical trials (492 participants) confirm creatine improves memory, processing speed, and attention. Women showed 2.5x greater cognitive improvements than men.
**Visual direction:** Same two-panel myth/fact structure as Slide 2 for visual consistency. Myth panel: a stereotypical gym icon (barbell) greyed out. Fact panel: a brain icon in Pink with the 2.5x stat highlighted. The progression from gym to brain creates the narrative arc.
**Image reference:** None -- typographic. Consistent with Slide 2.

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### Slide 4: Myth 3 -- "Creatine causes bloating"

**Headline:** Myth: "Creatine causes bloating"
**Supporting text:** Fact: Bloating comes from undissolved monohydrate sitting in the gut. Creatine HCL is 40-60x more soluble. It dissolves almost instantly. That is the difference.
**Visual direction:** Same two-panel structure. Myth panel: icon of a bloated stomach or gritty glass, greyed out. Fact panel: the "40-60x" stat in Berry (#C4336A), with a clean glass of sparkling liquid (clear, fizzy, appetising). This slide resolves the biggest objection.
**Image reference:** Reference `creatine-sparkling-berry-lemonade-ad-feed-no-bloat-no-chalky-taste-just--1080x1080.jpg` for the "clear drink" visual language.

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### Slide 5: The SETU Difference + CTA

**Headline:** "Built for what the data actually says"
**Supporting text:** 2g Creatine HCL + Beetroot + L-Carnitine. Sparkling Berry Lemonade. INR 40/day. No loading. No bloat. No gym required.
**Visual direction:** Product hero shot, full and appetising. The can against Cream with the three key differentiators as small text lockups below (HCL solubility, triple combo, sparkling format). CTA-forward. This is the conversion slide -- clean, confident, no clutter.
**Image reference:** `creatine-sparkling-berry-lemonade-hero-ai-01-1080x1080.jpg` (full hero, add three-point differentiator lockup below).

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## Carousel 3: "HCL vs Monohydrate" (MOF)

**Funnel stage:** Middle of Funnel
**Awareness:** Product Aware
**Angle:** Comparison / Proof
**Target personas:** Gym Regular, Fitness-Committed, Health-Conscious Man
**Primary text (ad copy above carousel):** Your creatine does one thing. Here is what you are missing -- and why the form matters as much as the dose.

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### Slide 1: Hook

**Headline:** "Your creatine does 1 thing"
**Supporting text:** Single-ingredient monohydrate was fine in 2010. The research has moved on.
**Visual direction:** A plain white scoop of monohydrate powder, isolated on a clean background, looking dated and unremarkable. The number "1" is large in Deep (#7A1040). The feeling is intentionally underwhelming -- this slide sets up the contrast. Small text: "Swipe to see the difference."
**Image reference:** None needed -- designer creates a minimal monohydrate scoop visual, or uses a stock powder texture.

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### Slide 2: Monohydrate Problems

**Headline:** "The monohydrate experience"
**Supporting text:** Bloating from undissolved powder. 5g daily loading phase for weeks. Gritty texture in water. One ingredient, one function.
**Visual direction:** Four problem callouts, each with a simple icon and one-line description, arranged in a 2x2 grid on Cream. Icons: stomach (bloating), calendar (loading phase), glass with grit (texture), single dot (one ingredient). Each in muted grey tones -- the palette is deliberately dull. The slide should feel like a checklist of things you tolerate, not enjoy.
**Image reference:** None -- typographic/icon layout. Designer creates.

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### Slide 3: HCL Advantages

**Headline:** "The HCL upgrade"
**Supporting text:** 40-60x more soluble. No loading phase needed. Dissolves instantly in water. Effective at 2g (less than half the monohydrate dose). Formulated for digestive comfort.
**Visual direction:** Mirror the 2x2 grid from Slide 2, but in full colour -- Pink and Berry palette. Each advantage directly counters a monohydrate problem from Slide 2 (solubility vs bloating, no loading vs loading phase, instant dissolve vs grit, 2g vs 5g). The parallel structure makes the comparison effortless. The palette shift from grey to Pink signals the upgrade.
**Image reference:** None -- typographic/icon layout matching Slide 2 structure, but in full brand colour.

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### Slide 4: The Triple Combo Bonus

**Headline:** "Then we added two more ingredients"
**Supporting text:** Beetroot for nitric oxide and blood flow. L-Carnitine for fatty acid transport and lean mass. Together with Creatine HCL, they activate mTOR (p=0.017) -- the protein synthesis switch. Neither ingredient does it alone.
**Visual direction:** The three ingredients as a layered "stack" visual -- three overlapping circles or cards, each with the ingredient name and function. The overlap zone is highlighted in Pink, labelled "mTOR activation." Product can sits beside the stack. The visual says "this is more than a creatine -- it is a system."
**Image reference:** PDP slide `04-ingredients.jpg` (ingredient visual) + `creatine-glutone-hero-ai-01-1080x1080.jpg` (product anchor).

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### Slide 5: Format Shot + CTA

**Headline:** "Sparkling Berry Lemonade. Pop, sip, done."
**Supporting text:** 2g Creatine HCL + Beetroot + L-Carnitine. INR 40/day. No loading. No bloat. India's only sparkling creatine.
**Visual direction:** Lifestyle-product hybrid. The can held in hand, or placed on a surface with fizz and condensation visible -- tactile, appetising, real. Berry Lemonade colour should pop. Supporting text as a clean lockup below. "India's only sparkling creatine" as a small differentiator badge. CTA is prominent and clear.
**Image reference:** `creatine-glutone-lifestyle-ai-outdoor-1080x1350.jpg` (crop to 1080x1080, or use the can-in-context section) OR `creatine-sparkling-berry-lemonade-hero-ai-01-1080x1080.jpg` with lifestyle treatment (condensation, fizz overlay).

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## Quick Reference

| Carousel | Funnel | Theme | Slides | Target |
|----------|--------|-------|--------|--------|
| 1 | TOF | Why 3 Ingredients | Agitation > Single-ingredient problem > Triple combo > Clinical proof > CTA | Gym Regular, Health-Conscious Man |
| 2 | MOF | Myths vs Facts | Hook > Bulky myth > Gym-bro myth > Bloating myth > SETU difference | Wellness-Curious, Tone Seeker, Juggling Mom |
| 3 | MOF | HCL vs Monohydrate | Hook > Mono problems > HCL advantages > Triple combo bonus > Format CTA | Gym Regular, Fitness-Committed |