# PDP Image Briefs — SETU Sparkling Creatine

**Product:** Sparkling Creatine (Berry Lemonade)
**Format:** 10 slides, each 1200x1200px (square)
**Use:** Amazon A+ / Shopify PDP / social
**Product render file:** `img/product-render.jpg` (box + sachet on white)
**AI lifestyle images:** `assets/product-photography/lifestyle/creatine-glutone/` (for Slide 10 only)

---

## Design System

**Fonts:**
- Headlines: Barlow Condensed, 900 weight, UPPERCASE
- Subheads: Barlow Condensed, 700 weight, UPPERCASE
- Body: Barlow, 400-500 weight, sentence case
- Stats/Numbers: Barlow Condensed, 900 weight (these should be the BIGGEST element on any stats slide)

**Color Palette:**
- Pink: #E8387A (primary accent)
- Berry: #C4336A (secondary)
- Deep: #7A1040 (dark accent)
- Charcoal: #1A0810 (darkest, for text on light bgs)
- Cream: #FDF6F0 (light bg base)
- Blush gradient: #FDEEF0 to #F9C5D5 to #E8387A (light slides)
- Dark gradient: #0D0408 base with subtle pink radial glows (dark slides)

**Rules:**
- Product render appears in EVERY slide (box + sachet visible)
- Product has a soft drop shadow (0 20px 60px rgba(0,0,0,0.4))
- Alternate dark/light slides: 1-light, 2-dark, 3-light, 4-dark, etc.
- Each slide should be screenshot-worthy as a standalone image
- Slide number in top-right corner (subtle, 12px, 20% opacity): "01 / 10"
- "SETU" wordmark in top-left corner (subtle, 14px, 30% opacity)

**Reference Brands (designers should screenshot these for visual reference):**
- IM8 Health (im8health.com/products/essentials-pro) — their PDP carousel is the gold standard
- KetoneIQ (ketone.com) — stat callouts, benefit pairing
- Seed (seed.com/daily-synbiotic) — premium, science-forward aesthetic

---

## SLIDE 01 — HERO + CORE CLAIM

**Purpose:** First impression. Must sell the product if the customer never swipes.
**Background:** Warm blush-to-pink gradient (top-left cream fading to bottom-right deep pink)
**Reference:** IM8 Essentials Pro Image 1

**Layout:**
- Product render: RIGHT side, occupying ~45% of frame, vertically centered, slightly angled
- Floating fruit props around product: fresh raspberries, blueberries, lime wedges (use AI-generated or stock)
- Sparkle/fizz bubbles scattered around the product (white dots, varying opacity/size)

**Text — LEFT side:**
- Eyebrow (12px, Barlow Condensed 700, Deep color, 0.4em spacing): `SPARKLING CREATINE POWDER`
- Headline (160px, Barlow Condensed 900, Charcoal):
  ```
  FUEL.
  BURN.
  TONE.
  ```
  - "TONE." should be white to pop against the pink gradient

**Claim Badge — upper right, overlapping product slightly:**
- White circle (180px diameter), subtle shadow
- Inside: "INDIA'S ONLY" (11px, Berry) / "3-IN-1" (42px, Charcoal, 900 weight) / "SPARKLING CREATINE" (11px, Pink)

**Bottom Bar — full width, Charcoal background:**
- Left: `SETU SPARKLING CREATINE` ("SPARKLING CREATINE" in Pink)
- Right: 3 pill badges with thin white borders:
  - `2G CREATINE HCL`
  - `500MG L-CARNITINE`
  - `500mg Beetroot Extract`

---

## SLIDE 02 — PRIMARY BENEFITS

**Purpose:** Why should I care? Three benefits, paired with ingredient.
**Background:** Dark (#0D0408) with subtle pink radial glow on right side
**Reference:** KetoneIQ "Performance + Recovery" slide

**Layout:**
- Product render: RIGHT side, ~40% of frame, vertically centered
- Benefits: LEFT side, stacked vertically

**Text — LEFT side:**
- Eyebrow (12px, Pink): `WHAT IT DOES`
- Three benefit blocks, separated by thin horizontal lines (6% white opacity):

  **Block 1:**
  - Number: `01` in a 56px square border (Pink border, Pink number)
  - Title (28px, Barlow Condensed 800, white): `FUEL + TONE` ("+TONE" in Pink)
  - Body (15px, Barlow 400, 45% white): `2g Creatine HCl replenishes ATP mid-set. Sustains power, delays fatigue, builds lean muscle definition. No loading phase required.`
  - Bold "2g Creatine HCl" in 80% white

  **Block 2:**
  - Number: `02`
  - Title: `BURN FAT DURING TRAINING` ("FAT DURING TRAINING" in Pink)
  - Body: `500mg L-Carnitine shuttles fatty acids into mitochondria — burned as fuel during your session, not stored after.`

  **Block 3:**
  - Number: `03`
  - Title: `AMPLIFY ENDURANCE` ("ENDURANCE" in Pink)
  - Body: `500mg Beetroot Extract boosts nitric oxide, blood flow, and oxygen delivery. Train longer. Recover faster. Tone session by session.`

---

## SLIDE 03 — HCl vs MONOHYDRATE (DIFFERENTIATOR)

**Purpose:** Why HCl and not regular creatine? The "2g = 4-5g" comparison.
**Background:** Light blush-to-pink gradient
**Reference:** IM8 comparison / infographic slides

**Layout:**
- Product render: CENTER, slightly smaller (~35% of frame), acting as the dividing element
- Left of product: SETU's number
- Right of product: Monohydrate equivalent
- Bottom strip: 4 data points

**Text — LEFT of product (right-aligned):**
- Label (13px, Barlow Condensed 700, Berry): `SETU HCL`
- Big number (180px, Barlow Condensed 900, Charcoal): `2g`
- Sub (20px, Barlow Condensed 600, Deep): `CREATINE HCL`

**Text — RIGHT of product (left-aligned):**
- Equals sign (80px, Barlow Condensed 300, Berry): `=`
- Big number (140px, Barlow Condensed 900, Berry): `4–5g`
- Sub (18px, Barlow Condensed 600, 50% Berry): `MONOHYDRATE`

**Top left:**
- Eyebrow: `WHY HCL BEATS MONOHYDRATE`
- Headline (48px, Charcoal): `LESS DOSE. MORE EFFECT.`

**Bottom Strip — 4 glass-card blocks (white 70% bg, blurred):**
| 40x | 0 | 0 | 0 |
|-----|---|---|---|
| MORE SOLUBLE | LOADING PHASE | BLOAT OR GRIT | WATER RETENTION |

---

## SLIDE 04 — THREE INGREDIENTS, THREE JOBS

**Purpose:** What's inside? Full ingredient breakdown.
**Background:** Dark (#0D0408)
**Reference:** IM8 "Replaces 16 Supplements" breakdown

**Layout:**
- Product render: LEFT side, ~38% of frame, vertically centered
- Ingredient panel: RIGHT side

**Text — RIGHT side:**
- Eyebrow (12px, Pink): `WHAT'S INSIDE`
- Headline (64px, white, 900): `EVERY GRAM` / `HAS A JOB.` ("HAS A JOB." in Pink)
- Three ingredient rows, separated by thin lines:

  **Row 1:**
  - Dose (42px, white, 900): `2g`
  - Name (22px, Pink, 700): `CREATINE HCL`
  - Desc (14px, 45% white): `Rebuilds ATP in muscle cells mid-set. Sustains power, delays fatigue, builds lean definition over time.`
  - Tag pill (bordered, Pink): `FUEL + TONE`

  **Row 2:**
  - Dose: `500mg`
  - Name: `L-CARNITINE`
  - Desc: `Shuttles fatty acids into mitochondria to be oxidised as energy during the session.`
  - Tag pill (bordered, Orange #FF8C42): `BURN`

  **Row 3:**
  - Dose: `1g`
  - Name: `BEETROOT EXTRACT™`
  - Desc: `Natural nitrates expand blood vessels — more oxygen to muscles, longer sessions, amplified toning.`
  - Tag pill (bordered, Green #7EC8A0): `FUEL + ENDURE`

---

## SLIDE 05 — CLINICAL STATS

**Purpose:** Does it work? Large numbers dominate this slide.
**Background:** Dark (#0D0408)
**Reference:** IM8 stats infographic (their 2x2 percentage grid)

**Layout:**
- Product render: BOTTOM-RIGHT, ~32% of frame, partial overlap
- Header: TOP-LEFT
- 2x2 stat grid: BOTTOM-LEFT

**Text — Header:**
- Eyebrow (12px, Pink): `RESULTS BACKED BY SCIENCE`
- Headline (80px, white, 900): `THE NUMBERS` / `DON'T LIE.` ("DON'T LIE." in Pink)

**Stat Grid — 2x2, each cell has:**
- Pink accent bar (40px wide, 2px) at top
- Stat number (72px, Barlow Condensed 900):
  - Cell 1: `-18%` (Pink) — `BODY FAT` — `L-Carnitine reduced triglycerides by ~18% in 4 weeks`
  - Cell 2: `54%` (White) — `MORE STRENGTH` — `HCl: 5.2% vs 3.8% mono — same effort, more output`
  - Cell 3: `40x` (Pink) — `MORE SOLUBLE` — `HCl dissolves 30–40x faster. No grit, no bloat.`
  - Cell 4: `2.5x` (White) — `WOMEN'S COGNITIVE GAIN` — `Meta-analysis: 16 RCTs, n=492`
- Label (16px, 60% white, 700)
- Source (12px, 25% white, 400)

---

## SLIDE 06 — US VS THEM (COMPARISON TABLE)

**Purpose:** Head-to-head. Why SETU wins on every dimension.
**Background:** Light blush gradient
**Reference:** IM8 comparison chart (checkmarks vs X marks)

**Layout:**
- Product render: TOP-RIGHT corner, watermarked at 15% opacity (or small and tucked)
- Header: TOP-LEFT
- Full-width comparison table: BOTTOM 70% of slide

**Table Structure:**
3 columns: Feature | SETU Sparkling (Charcoal header, Pink text) | Monohydrate Powders (grey header)

| Feature | SETU | Others |
|---------|------|--------|
| Creatine Type | HCl (40x soluble) | Monohydrate |
| Ingredients | 3 (HCl + Carnitine + Beet) | 1 (Creatine only) |
| Loading Phase | None needed | 5-7 days required |
| Bloating | Zero | 60%+ report bloat |
| Format | Sparkling sachet | Chalky powder |
| Taste | Berry Lemonade | Unflavoured / gritty |
| Shaker Required | No — dissolves instantly | Yes |
| Fat Burn Support | L-Carnitine included | Not included |

- SETU column: Pink bold text (like checkmarks)
- Others column: Greyed out text (like X marks)
- Alternating row backgrounds (white 50% / white 30%)

---

## SLIDE 07 — HOW TO USE

**Purpose:** Remove friction. Show how easy it is.
**Background:** Dark (#0D0408) with subtle pink glow left
**Reference:** KetoneIQ "How to Use" slide

**Layout:**
- Product render: LEFT side, ~35% of frame, vertically centered
- Steps: RIGHT side

**Text — RIGHT side:**
- Eyebrow (12px, Pink): `HOW TO USE`
- Headline (72px, white, 900): `POP. SIP.` / `DONE.` ("DONE." in Pink)
- Three steps, separated by thin lines:

  **Step 1:**
  - Number (56px, 20% Pink opacity): `01`
  - Title (24px, white, 800): `TEAR & POUR`
  - Desc (15px, 45% white): `Empty one sachet into a glass of water. Watch it fizz — that's full dissolution.`

  **Step 2:**
  - Number: `02`
  - Title: `DRINK 30 MIN PRE-TRAINING`
  - Desc: `When HCl and L-Carnitine peak together for maximum burn and performance.` (bold "HCl and L-Carnitine" in Pink)

  **Step 3:**
  - Number: `03`
  - Title: `TAKE DAILY — EVEN REST DAYS`
  - Desc: `Creatine saturates over time. L-Carnitine works cumulatively. Consistency = definition.` (bold "L-Carnitine works cumulatively" in Pink)

---

## SLIDE 08 — VALUE / PRICE BREAKDOWN

**Purpose:** Justify the premium. Show 3-in-1 savings.
**Background:** Light blush-to-pink gradient
**Reference:** KetoneIQ value comparison slide, IM8 "Replaces 16" slide

**Layout:**
- Product render: RIGHT side, ~38% of frame
- Price breakdown: LEFT side

**Text — LEFT side:**
- Eyebrow (12px, Berry): `INCREDIBLE VALUE`
- Headline (80px, Charcoal, 900): `3 SUPPLEMENTS.` / `1 SACHET.` (italic, Berry)

**Price Table — stacked rows, each a horizontal bar:**
| Item | Price |
|------|-------|
| Creatine HCl (standalone) | ~~₹800/mo~~ (strikethrough, 30% opacity) |
| L-Carnitine (standalone) | ~~₹600/mo~~ |
| Beetroot Extract (standalone) | ~~₹500/mo~~ |
| **SETU Sparkling Creatine — All 3** | **₹1,500/mo** (Pink, highlighted row with Charcoal bg) |

**Below table:**
- Tag pill (Berry bg, white text): `₹50/DAY — LESS THAN YOUR DAILY CHAI`

---

## SLIDE 09 — ZERO CLAIMS + CTA

**Purpose:** Overcome final objection. Drive to purchase.
**Background:** Dark (#0D0408) with subtle pink radial glow on right
**Reference:** IM8 benefit checkmark bar concept

**Layout:**
- Product render: RIGHT side, ~40% of frame
- Zero claims: LEFT side
- CTA bar: BOTTOM

**Text — LEFT side:**
- Eyebrow (12px, Pink): `THE DISSOLVED PROBLEM`
- Headline (88px, white, 900):
  ```
  ZERO BLOAT.
  ZERO GRIT.
  ZERO EXCUSES.
  ```
  ("ZERO EXCUSES." in Pink)

**Zero Icons — horizontal row below headline:**
Three items, each with:
- Big "0" (64px, Pink, 900 weight)
- Label (16px, 60% white, 700): `LOADING PHASE` / `SHAKER BOTTLE` / `WATER RETENTION`

**Bottom CTA Bar — full width, separated by thin line:**
- Left: `₹50/DAY — BERRY LEMONADE` (24px, "₹50/DAY" in Pink)
- Right: Pink button: `SHOP NOW`

---

## SLIDE 10 — TRUST / SOCIAL PROOF

**Purpose:** Close with credibility. Brand trust + key numbers.
**Background:** Use the flatlay lifestyle image (`creatine-glutone-lifestyle-ai-flatlay-1080x1080.jpg`) with a dark gradient overlay (50% top fading to 95% bottom)
**Reference:** Seed's trust/badge section

**Layout:**
- Full-bleed lifestyle image as background (sachets on marble with berries)
- Dark overlay getting denser toward bottom
- Trust badges at bottom

**Text — TOP-LEFT:**
- `SETU` (16px, white, 700, 0.3em spacing)
- `Supplements That Make Sense` (14px, 50% white)

**Text — BOTTOM:**
- Headline (56px, white, 900): `TRUSTED BY 200,000+` / `INDIANS.` ("200,000+" in Pink)

**Badge Row — 4 cards (frosted glass: 10% white bg, 15% white border, blur):**
| 200K+ | 16 | 3 | ₹50 |
|-------|-----|---|------|
| CUSTOMERS | CLINICAL TRIALS CITED | ACTIVE INGREDIENTS | PER DAY |

---

## File Delivery

Please deliver each slide as:
- `creatine-pdp-01-hero.png` (1200x1200, PNG)
- `creatine-pdp-02-benefits.png`
- `creatine-pdp-03-hcl-vs-mono.png`
- `creatine-pdp-04-ingredients.png`
- `creatine-pdp-05-stats.png`
- `creatine-pdp-06-comparison.png`
- `creatine-pdp-07-how-to-use.png`
- `creatine-pdp-08-value.png`
- `creatine-pdp-09-zero-claims.png`
- `creatine-pdp-10-trust.png`

Also deliver a Figma/Canva source file so we can iterate on copy and swap product renders for other SETU products.

---

## Assets Provided

1. **Product render** — `img/product-render.jpg` (box + sachet on white background)
2. **AI lifestyle images** — `assets/product-photography/lifestyle/creatine-glutone/`
   - `creatine-glutone-lifestyle-ai-flatlay-1080x1080.jpg` (for Slide 10 background)
   - `creatine-glutone-lifestyle-ai-kitchen-v2-1080x1350.jpg`
   - `creatine-glutone-lifestyle-ai-gym-1080x1350.jpg`
   - `creatine-glutone-lifestyle-ai-outdoor-1080x1350.jpg`
   - `creatine-glutone-lifestyle-ai-person-1080x1350.jpg`
3. **AI hero shot** — `assets/product-photography/hero/creatine-glutone/creatine-glutone-hero-ai-01-1080x1080.jpg`