# Product Page Wireframe: SETU Sparkling Creatine

Page: setu.in/products/creatine-glutone
Based on: Product Page Playbook (AG1 + Seed patterns)
Generated: 2026-03-19

---

## Section 1: Hero

**Purpose:** Establish product identity, build instant trust, and provide a low-friction entry CTA above the fold.

**Headline framework:**
- Primary: [Benefit statement about brain + muscle] + [format differentiator]
- Structure: "The [adjective] creatine that [unexpected benefit]"
- Example direction: "Sparkling creatine for sharper thinking and stronger muscles"

**Subhead framework:**
- Formula: [Key ingredient fact] + [format fact] + [zero-negative claim]
- Structure: "2g Creatine HCL + Beetroot + L-Carnitine. Zero bloat. Zero loading phase."

**Visual direction:**
- Left 60%: Product shot of Berry Lemonade tube with fizzing glass, bright and clean background
- Right 40%: Stacked proof cluster (rating, price, CTA)
- Mood: Fresh, effervescent, premium but approachable -- NOT gym/masculine

**Image references:**
- Desktop: `assets/product-photography/hero/creatine-glutone/creatine-glutone-hero-ai-01-1080x1080.jpg`
- Alt hero: `assets/product-photography/hero/creatine-glutone/creatine-sparkling-berry-lemonade-hero-ai-01-1080x1080.jpg`
- PDP slide reference: `creative-output/creatine/_archive/pdp-slides-trubeet-deprecated/generated-v2/01-hero.jpg`

**Proof cluster (below headline, above CTA):**
- Star rating + review count (e.g., "4.6 stars, 1,200+ reviews")
- Price: INR 1,500 / 30 servings (INR 40/day)
- Variant selector: Berry Lemonade | Unflavoured
- Quantity selector

**CTA:**
- Primary: "Try It Now" (soft, per playbook -- not "Buy Now")
- Sub-CTA text: "Free shipping on orders over INR 999"
- Secondary link: "See what's inside" (scrolls to ingredients)

**Mobile adaptation:**
- Product image full-width at top
- Headline + subhead below image
- Proof cluster as horizontal scroll strip (rating | price | trust badge)
- CTA sticky at bottom of screen throughout entire page
- Variant selector collapses to dropdown

---

## Section 2: Social Proof Bar

**Purpose:** Build credibility immediately after hero. Adapted for SETU's stage -- no press logos yet, lead with clinical proof instead.

**What to show (4 proof points in horizontal strip):**
1. "16 clinical trials" (with small beaker icon)
2. "492 participants studied" (with people icon)
3. "200,000+ SETU customers" (with checkmark icon)
4. "Women benefit 2.5x more" (with brain icon)

**Headline framework:** None -- this is a visual strip, no headline needed. Each proof point is icon + number + short descriptor.

**Body copy framework:** N/A -- numbers only, no prose.

**Visual direction:**
- Horizontal strip, light grey or soft brand-colour background
- 4 equal columns, each with: icon (line-style, not filled) + bold number + 1-line descriptor
- Subtle separator lines between columns
- No borders, no boxes -- clean and airy

**Image references:**
- Icons: Designer to create custom line icons (beaker, people, checkmark, brain)
- PDP slide reference: `creative-output/creatine/_archive/pdp-slides-trubeet-deprecated/generated-v2/05-stats.jpg` (stat layout reference)

**CTA:** None in this section.

**Mobile adaptation:**
- 2x2 grid (2 columns, 2 rows) instead of 4-column strip
- Same icons, slightly smaller text
- Background extends full width

---

## Section 3: Benefit Presentation

**Purpose:** Show 6 benefits using symptom-first framing (Seed model). The reader recognises their problem before seeing the ingredient solution.

**Headline framework:**
- "What [number] minutes a day can do for you"
- Or: "One fizzy tablet. Six reasons to keep going."

**Benefits (symptom-first, then solution):**

1. **Sharper thinking, less brain fog**
   Sub: "Creatine fuels your brain's rapid energy system. 16 trials confirm cognitive benefits."

2. **Stronger muscles without the bulk**
   Sub: "Supports lean muscle and recovery. No loading phase, no water bloat."

3. **Zero bloat, finally**
   Sub: "Creatine HCL dissolves 40-60x faster than monohydrate. Nothing sits in your stomach."

4. **Energy that lasts past 3pm**
   Sub: "Beetroot boosts blood flow. L-Carnitine supports cellular energy production."

5. **Mood and clarity through perimenopause**
   Sub: "CONCRET-MENOPA trial: improved reaction time and reduced mood swings in 8 weeks."

6. **A supplement you actually look forward to**
   Sub: "Sparkling berry lemonade. Pop the tab, drop it in water, sip. Done."

**Visual direction:**
- 3-column grid (desktop), each benefit = icon + bold headline + 1-line sub
- Icons: custom line illustrations matching Section 2 style (brain, muscle, stomach, lightning, heart, glass)
- Alternating soft background tints per row (optional)

**Image references:**
- PDP slide reference: `creative-output/creatine/_archive/pdp-slides-trubeet-deprecated/generated-v2/02-benefits.jpg`
- Lifestyle image accent: `assets/product-photography/lifestyle/creatine-glutone/creatine-glutone-lifestyle-ai-person-1080x1350.jpg`

**CTA:** Soft text link below benefits: "See the science behind each benefit" (scrolls to Section 5)

**Mobile adaptation:**
- Single column stack, each benefit as a card
- Icon left-aligned, headline + sub right-aligned (horizontal card layout)
- Swipeable carousel optional, but full stack preferred for SEO

---

## Section 4: How It Works

**Purpose:** Visualise the format advantage. "Pop, Fizz, Sip" turns a supplement routine into a 30-second ritual.

**Headline framework:**
- "How to take it (it takes 30 seconds)"
- Or: "Pop. Fizz. Sip."

**3-step visual sequence:**

**Step 1: Pop**
- Visual: Hand opening the tube / popping a tablet out
- Copy: "Pop one tablet into a glass of water."
- Sub: "Each tablet = 2g Creatine HCL + Beetroot + L-Carnitine"

**Step 2: Fizz**
- Visual: Tablet fizzing in glass, berry-coloured effervescence
- Copy: "Watch it fizz and dissolve completely."
- Sub: "40-60x more soluble than regular creatine. No grit, no residue."

**Step 3: Sip**
- Visual: Person sipping the sparkling drink (lifestyle shot)
- Copy: "Sip your sparkling berry lemonade."
- Sub: "Like having a soda, not taking medicine. Any time of day."

**Visual direction:**
- Large 3-panel horizontal layout, each panel = photo + step number + headline + sub
- Background: clean white or very light gradient
- Photography should feel bright, lifestyle-forward, not clinical
- Optional: short looping video/GIF of the fizzing tablet

**Image references:**
- PDP slide reference: `creative-output/creatine/_archive/pdp-slides-trubeet-deprecated/generated-v2/07-howto.jpg`
- Lifestyle: `assets/product-photography/lifestyle/creatine-glutone/creatine-glutone-lifestyle-ai-kitchen-1080x1350.jpg`
- Alt lifestyle: `assets/product-photography/lifestyle/creatine-glutone/creatine-glutone-lifestyle-ai-kitchen-v2-1080x1350.jpg`

**CTA:** "Try your first tube" button below the 3 steps

**Mobile adaptation:**
- Vertical stack: Step 1 → Step 2 → Step 3 (full width images)
- Step numbers large and prominent (1, 2, 3 in brand colour circles)
- Each step is a full-width card with image on top, copy below

---

## Section 5: Science and Credibility

**Purpose:** Validate the emotional desire built in Sections 1-4 with clinical proof. This is where the skeptical reader gets convinced.

**Headline framework:**
- "The research behind your daily fizz"
- Or: "16 trials. 492 participants. Here is what they found."

**Body copy framework (3 proof blocks):**

**Block A: Cognitive Benefits (meta-analysis)**
- Headline: "Your brain on creatine"
- Key stat: "16 RCTs, 492 participants"
- Findings: Significant improvements in memory, processing speed, and attention
- Highlight: "Women showed 2.5x greater processing speed improvement than men"
- Visual: Brain diagram or infographic with the 3 cognitive metrics

**Block B: mTOR Activation (synergy study)**
- Headline: "Why we added L-Carnitine"
- Key stat: "mTOR activation: p=0.017"
- Finding: Creatine + L-Carnitine together activate the muscle-building switch. Neither ingredient does it alone.
- Visual: Simple diagram showing Creatine + L-Carnitine = mTOR activation

**Block C: Perimenopause (CONCRET-MENOPA)**
- Headline: "Clinically studied in perimenopausal women"
- Key stat: "8-week RCT, improved mood + reaction time"
- Finding: Creatine HCL reduced mood swing severity and improved cognitive reaction time
- Visual: Timeline graphic (0 weeks → 8 weeks with improvement markers)

**Visual direction:**
- 3 proof blocks in horizontal layout (desktop)
- Each block: bold stat number at top, finding below, small citation link at bottom
- Clean, data-forward design -- not cluttered
- Optional: "View the full study" links (open in new tab to PubMed)

**Image references:**
- PDP slide reference: `creative-output/creatine/_archive/pdp-slides-trubeet-deprecated/generated-v2/12-science-mechanism.jpg`
- PDP slide reference: `creative-output/creatine/_archive/pdp-slides-trubeet-deprecated/generated-v2/19-brain-benefits.jpg`

**CTA:** None in this section (proof section, not selling section)

**Mobile adaptation:**
- Vertical stack, one proof block per screen
- Key stat number large and bold (hero-style within the block)
- Collapsible "Read more" for each block's detail text

---

## Section 6: Ingredient Deep-Dive

**Purpose:** Show exactly what is in each tablet and what each ingredient does. Transparency builds trust (Seed model).

**Headline framework:**
- "What is inside each tablet"
- Or: "Three ingredients. Each one earns its place."

**Ingredient cards (3 cards):**

**Card 1: Creatine HCL (2g)**
- What it does: Fuels the phosphocreatine system in muscles and brain for rapid energy regeneration
- Why HCL: 40-60x more soluble than monohydrate. Dissolves instantly. No bloat, no loading phase.
- Clinical backing: 16 RCTs for cognitive function, 2024 RCT matches monohydrate for strength

**Card 2: Beetroot Extract**
- What it does: Boosts nitric oxide production for better blood flow to muscles and brain
- Why it matters: More blood flow = better oxygen delivery during exercise and daily tasks
- The combination: Enhanced delivery of creatine to working muscles

**Card 3: L-Carnitine**
- What it does: Supports fatty acid transport into mitochondria for energy production
- Why it matters: Combined with creatine, activates mTOR signalling (p=0.017) for enhanced protein synthesis
- The key fact: L-Carnitine alone showed no significant improvement -- the combination is what works

**Visual direction:**
- 3 equal cards, each with: ingredient illustration + name + dose + "what it does" + "why we included it"
- Ingredient illustrations: stylised molecular/botanical art (not stock photos)
- Colour coding: each ingredient gets a subtle colour accent
- Optional: animated diagram showing how the three work together

**Image references:**
- PDP slide reference: `creative-output/creatine/_archive/pdp-slides-trubeet-deprecated/generated-v2/04-ingredients.jpg`

**CTA:** "See full nutrition label" expandable accordion below the cards

**Mobile adaptation:**
- Horizontal swipeable cards (1 card visible at a time, dots indicator below)
- Or vertical stack if swipe feels unnatural
- "Full nutrition label" accordion works same on mobile

---

## Section 7: Comparison Section

**Purpose:** Position HCL as the smarter format choice. Compare formats, never name competitors (per playbook).

**Headline framework:**
- "Creatine HCL vs Monohydrate: what is the difference?"
- Or: "Not all creatine is the same"

**Comparison table:**

| Feature | Creatine HCL (SETU) | Standard Monohydrate |
|---------|---------------------|---------------------|
| Solubility | 40-60x higher | Low (needs 1L water per 14g) |
| Effective dose | 2g per serving | 5g per serving |
| Loading phase | Not needed | 7-day loading phase (20g/day) |
| Bloating | Minimal (dissolves fully) | Common complaint |
| Taste experience | Sparkling berry lemonade | Chalky powder, needs mixing |
| Added ingredients | + Beetroot + L-Carnitine | Single ingredient |
| Strength results | Matches monohydrate (2024 RCT) | Well-established |
| Price per day | INR 50 | INR 15-30 |

**Body copy framework:**
- Below table: 1-2 sentences acknowledging monohydrate is well-researched and affordable, but HCL solves the experience problems that cause people to quit
- Tone: Honest, not bashing. "Monohydrate works. HCL works the same way with a better experience."

**Visual direction:**
- Clean comparison table with checkmarks/icons, not dense text
- SETU column slightly highlighted (soft brand colour background)
- No competitor logos or names anywhere

**Image references:**
- PDP slide reference: `creative-output/creatine/_archive/pdp-slides-trubeet-deprecated/generated-v2/06-comparison.jpg`
- PDP slide reference: `creative-output/creatine/_archive/pdp-slides-trubeet-deprecated/generated-v2/17-solubility-proof.jpg`

**CTA:** "Try the difference" button below the table

**Mobile adaptation:**
- Table converts to stacked cards: each row becomes a card with "HCL" on left, "Monohydrate" on right
- Or: toggle view where user taps HCL / Monohydrate to see features
- Scrollable horizontal table as fallback

---

## Section 8: Progressive Benefit Timeline

**Purpose:** Set expectations and reduce early churn. Tell customers when to expect what (Seed model).

**Headline framework:**
- "What to expect and when"
- Or: "Your first 8 weeks with Sparkling Creatine"

**Timeline (4 milestones):**

**Week 1 (Days 1-7)**
- Headline: "You will notice the format"
- Body: "The fizz, the taste, the ease. Your body begins absorbing creatine and building phosphocreatine stores. No visible changes yet -- that is normal."

**Week 2 (Days 8-14)**
- Headline: "Energy starts to shift"
- Body: "Creatine stores are building in muscles and brain. Some people report feeling slightly sharper or more energetic during workouts. Subtle, not dramatic."

**Week 4 (Days 22-28)**
- Headline: "Strength and recovery improve"
- Body: "With consistent use and exercise, you may notice you can push a little harder, recover a little faster. Lean muscle support is underway."

**Week 8 (Days 50-56)**
- Headline: "Measurable cognitive and physical improvements"
- Body: "This is the clinical milestone. Multiple RCTs show significant improvements in memory, processing speed, and muscle strength at the 8-week mark."

**Visual direction:**
- Horizontal timeline with 4 nodes (desktop)
- Each node: circle with week number, headline above, body text below
- Connecting line between nodes with subtle gradient showing progression
- Optional: small illustration at each node (glass → lightning bolt → dumbbell → brain+muscle)

**Image references:**
- PDP slide reference: `creative-output/creatine/_archive/pdp-slides-trubeet-deprecated/generated-v2/13-results-timeline.jpg`

**CTA:** "Start your 8-week timeline" button

**Mobile adaptation:**
- Vertical timeline (top to bottom)
- Each milestone is a card with week number badge, headline, and body
- Timeline line runs down the left side connecting the cards

---

## Section 9: FAQ

**Purpose:** Handle remaining objections in scannable accordion format. 10 questions covering the top customer concerns from voice-of-customer research.

**Headline framework:**
- "Common questions about Sparkling Creatine"

**FAQ entries (accordion format):**

**Q1: "Will creatine make me bloated?"**
A: Bloating with creatine typically comes from undissolved monohydrate sitting in the gut. Creatine HCL dissolves 40-60x faster, which means less unabsorbed creatine causing GI discomfort. The 2024 study showed HCL increased intracellular volume (muscle hydration) without increasing extracellular water (the visible bloat).

**Q2: "Is creatine safe for women?"**
A: Yes. The 2025 CONCRET-MENOPA trial studied creatine HCL specifically in perimenopausal women for 8 weeks with zero serious adverse events. The meta-analysis of 16 RCTs included both men and women, with women showing 2.5x greater cognitive processing speed improvements.

**Q3: "I am vegetarian. Is this suitable?"**
A: Yes. Sparkling Creatine is vegetarian-friendly. Vegetarians may actually benefit more from creatine supplementation because they get less creatine from diet (creatine is naturally found in meat and fish). All ingredients are clearly listed on the label.

**Q4: "What is the difference between HCL and monohydrate?"**
A: Creatine HCL is 40-60x more soluble in water than monohydrate. Both forms deliver creatine to your muscles and brain. The 2024 RCT found no significant difference in strength outcomes between the two. HCL's advantage is practical: lower dose needed (2g vs 5g), no loading phase, no bloating, and it dissolves instantly.

**Q5: "Is INR 1,500 worth it? Regular creatine is much cheaper."**
A: INR 1,500 for 30 days works out to INR 40/day. You are getting three active ingredients (Creatine HCL + Beetroot + L-Carnitine), not just creatine. Buying these separately would cost more. Plus there is no wasted loading phase and no need for a shaker bottle.

**Q6: "How do I take it?"**
A: Drop one tablet into a glass of cold water (200ml). Wait for it to fizz and dissolve completely (about 30 seconds). Sip. Take it any time of day -- morning, pre-workout, or afternoon. No shaker bottle or mixing required.

**Q7: "What does it taste like?"**
A: Berry Lemonade -- a sparkling, lightly sweet, slightly tart drink. Think flavoured sparkling water, not a chalky supplement shake. An Unflavoured variant is also available if you prefer no taste.

**Q8: "Will creatine make me gain weight?"**
A: Creatine can cause 1-2kg of intracellular water gain -- this is water inside your muscle cells (muscle hydration), not fat or visible bloating. This is a sign the creatine is working. It does not make you look puffy or larger.

**Q9: "Can I take this during perimenopause?"**
A: The 2025 CONCRET-MENOPA trial specifically studied creatine HCL in perimenopausal women and found improvements in reaction time and reduced mood swing severity over 8 weeks. It is not a hormone replacement -- it supports your brain and muscle energy systems through a different mechanism.

**Q10: "How long until I see results?"**
A: Format benefits (taste, ease) are immediate. Creatine stores build over the first 2 weeks. Noticeable strength and cognitive improvements typically appear at 4-8 weeks with consistent daily use. Multiple clinical trials use 8 weeks as the measurement point.

**Visual direction:**
- Standard accordion: question visible, answer hidden until click/tap
- Clean typography, generous spacing
- Optional: small category tags (Bloating, Women, Pricing, Usage) for quick scanning

**Image references:**
- PDP slide reference: `creative-output/creatine/_archive/pdp-slides-trubeet-deprecated/generated-v2/20-faq.jpg`

**CTA:** "Still have questions? Chat with us" link to support

**Mobile adaptation:**
- Accordion works natively on mobile -- no changes needed
- Ensure tap target for expand/collapse is the full row, not just the arrow icon

---

## Section 10: Final CTA with Price Anchor

**Purpose:** Close the sale with a value reframe. INR 40/day framing makes the price feel small.

**Headline framework:**
- "INR 50 a day for a sharper brain and stronger body"
- Or: "Less than your daily chai. More than you would expect."

**Body copy framework:**
- Restate the value proposition in 2-3 lines
- Structure: [What you get] + [What it costs reframed] + [Risk reversal]
- "2g Creatine HCL + Beetroot + L-Carnitine. 30 sparkling servings. INR 1,500/month -- that is INR 40/day. Free shipping on your first order."

**Visual direction:**
- Product shot (tube + glass) on one side, price + CTA on the other
- Large INR 40/day callout (the anchor number)
- Smaller INR 1,500/month below it
- Trust badges below CTA: "Clinical dosing" | "No bloat formula" | "200,000+ SETU customers"

**Image references:**
- PDP slide reference: `creative-output/creatine/_archive/pdp-slides-trubeet-deprecated/generated-v2/08-value.jpg`
- Hero image (reuse): `assets/product-photography/hero/creatine-glutone/creatine-sparkling-berry-lemonade-hero-ai-01-1080x1080.jpg`

**CTA:**
- Primary: "Add to Cart -- INR 1,500" (hard CTA -- intent is high at this point)
- Secondary: "Subscribe and save 10%" (subscription option)
- Sub-text: "30-day satisfaction guarantee. Free shipping over INR 999."

**Mobile adaptation:**
- Full-width product image at top
- Price anchor (INR 40/day) large and centered
- CTA button full-width, fixed at bottom
- Trust badges as horizontal scrolling strip

---

## Section 11: Cross-Sell

**Purpose:** Drive AOV by linking to the complementary product. Position as "the strength stack."

**Headline framework:**
- "Complete the stack"
- Or: "Creatine + Plant Protein = your strength foundation"

**Body copy framework:**
- 2-3 sentences explaining why creatine and protein work better together
- Structure: "Creatine fuels your muscles. Protein rebuilds them. Together, they are the foundation of strength and recovery."
- Bundle pricing if available

**Visual direction:**
- Side-by-side product shots: Sparkling Creatine tube + Plant Protein container
- "Better together" visual treatment (connecting line, shared badge, or stack illustration)
- Clean, minimal -- not cluttered with multiple products

**Image references:**
- Creatine product shot from hero assets
- Plant Protein product shot (source from setu.in or existing assets)

**CTA:**
- "Add both to cart" (bundle CTA)
- Or: "Explore Plant Protein" (if no bundle pricing available)
- Show combined price and any savings

**Mobile adaptation:**
- Stacked vertically: Creatine on top, Plant Protein below
- "Add both" button full-width
- Or horizontal scroll showing both products as cards

---

## Sticky CTA (Persistent)

**Purpose:** Ensure a purchase path is always one tap away, throughout the entire page scroll.

**Implementation:**
- Appears after scrolling past the hero section
- Desktop: slim bar at top of screen with product name + price + "Add to Cart" button
- Mobile: slim bar at bottom of screen with price + "Add to Cart" button
- CTA text: "Add to Cart -- INR 1,500" (harder language than hero CTA, per playbook)
- Disappears when user is in the hero or final CTA section (to avoid double CTA)

**Visual direction:**
- Semi-transparent or solid background matching brand palette
- Minimal: product name, price, button -- nothing else
- Smooth slide-in animation on scroll trigger

---

## Page-Level Notes

**Total estimated sections:** 11 + sticky CTA
**Estimated scroll depth:** 8-10 screen heights on desktop
**Key design principle:** Dense proof in hero, lifestyle-first in benefits, science mid-page, price reframe at close
**Photography style:** Bright, fresh, effervescent -- never dark, never gym-heavy, never clinical
**Typography:** Clean sans-serif, generous whitespace, bold numbers for stats
**Colour palette:** Follow SETU brand guidelines -- soft, premium, gender-neutral leaning feminine

**SEO notes:**
- H1: Product name + primary benefit (e.g., "SETU Sparkling Creatine -- Sparkling Creatine for Brain and Body")
- Schema markup: Product, FAQ, Review aggregate
- Alt text on all images describing product and context
- FAQ section generates FAQ schema for Google snippets